Brand Awareness Social Campaigns

Creative Roles

• Illustration
• Graphic Design
• Visual Identity
• Photo Editing
• Brand Development

Overview

I developed a social media campaign to raise brand awareness in a fun, engaging, and informative way. Working with the Social Team, we created a three-part series, each with its own visual style and purpose.

The Camera Recalibration Service campaign educated drivers on recalibrating vehicle cameras after windshield replacement, using a bold, dynamic style to simplify a technical topic.

The Windshield Myths campaign dispelled misconceptions like “a small crack is no big deal,” using playful illustrations and an interactive quiz to make the content fun and shareable.

The Building Brand Trust campaign highlighted satisfied customers, nationwide locations, and the company’s commitment to quality, using a clean, minimal design with branded elements to reinforce credibility.

All posts and stories were animated for engagement, and the campaign ran across social channels with targeted paid ads reaching relevant car owners.