Herb Packaging Promotional Primer

Creative Roles

• Graphic Design
• Package Design
• Editorial Design
• Layout
• Prototyping
• Studio & On-Location Photography
• Photo Editing
• Prepress

Overview

The need arose for one comprehensive literature piece to showcase all available fresh herb packaging options. Called “Primers,” these folded booklets were designed to educate customers and provide the sales team with a clear, visual reference of packaging possibilities.

Working closely with the CEO, I handled all aspects of production: creating packaging prototypes by hand for photoshoots, designing artwork for packaging samples and retail display boxes, organizing and shooting both in-studio and on-location photography, and sourcing all necessary props and materials. I then edited the photos, worked on the layout, and prepared the files for print and finishing, delivering a polished, fully functional sales tool.