Potted Herb Sleeves

Creative Roles

• Visual Identity & Branding
• Graphic Design
• Package Design
• Art Direction
• Logo Design
• Layout
• Prepress

Overview

The client wanted to update their potted herb sleeves, refreshing a dated logo and basic packaging. They asked to retain the lettuce icon from the existing logo but gave creative freedom for all other aspects. I created a dedicated sleeve for their Basil Pot and a generic Herb Pot for other varieties.

I selected a strong, modern typeface to freshen the logo and switched the color from green to black, helping it stand out against the herbs’ foliage. The lettuce icon was tessellated into a subtle background pattern, which swoops up to frame the herbs and complete the package presentation. The result is a clean, eye-catching design that elevates the product while maintaining brand recognition.