Herb Clamshell Packaging

Creative Roles

• Graphic Design
• Package Design
• Art Direction
• Layout
• Prototyping

Overview

After stagnant sales, my client’s herb packaging needed a redesign. The previous design obstructed the view of the fresh herbs and made it difficult to differentiate between varieties.

I introduced a clamshell package to give customers a 360-degree view of the herbs inside. A clear visual hierarchy was established on the front, placing the herb name prominently, while color-coded backgrounds for each variety made it easy to identify the correct herb on the shelf and from a distance. This approach both showcased freshness and improved usability for shoppers.