Fresh Cut Veggie Packaging

Creative Roles

• Visual Design & Branding
• Graphic Design
• Package Design
• Art Direction
• Layout
• Prepress

Overview

Entering the prepared food segment, my client needed a bold, lively design to launch their pre-cut vegetables in stores. The packaging had to stand out in the produce section while remaining instantly recognizable to consumers, a key factor for a successful product launch.

I developed a cohesive visual system across multiple vegetable varieties. Each product features a secondary color that reflects the vegetable inside, along with a simple recipe on the back, creating both consistency across the line and added value for the consumer.