Large Format
Arena Graphics

Creative Roles

• Illustration
• Graphic Design
• Art Direction
• Prepress
• Brand Development
• Layout

Overview

I was tasked with redesigning all in-arena and in-stadium signage at Nationwide Arena, Fenway Park, and JetBlue Park to align with new branding and marketing initiatives. The project included a wide variety of large-format graphics, from static printed pieces to digital LED displays and fully digital assets integrated into live broadcasts — each with unique sizes, print requirements, and technical guidelines.

To ensure consistency across all three venues, I collaborated closely with marketing managers and signage manufacturers to guarantee feasibility and compliance with all specifications.

Where possible, I partnered with the motion graphics team to incorporate animations for added engagement. Notably, the digital LED signs at Nationwide Arena featured a dynamic glass-shatter effect that revealed the company logo and messaging, creating a visually striking experience for attendees.