Private-Label Jewelry Cleaner Packaging

Creative Roles

• Branding
• Illustration
• Graphic Design
• Package Design
• Art Direction
• Layout
• Prepress

Overview

I’ve designed private-label jewelry care packaging for several premium retailers, including Bloomingdale’s, Lux Bond & Green, and James Avery. Each brand required a distinct look that reflected its established brand identity while maintaining a cohesive look across multiple product types such as jewelry cleaning pens, foaming jewelry cleaners, jars, and polishing cloths.

For Bloomingdale’s, I created a sleek, minimal design that aligns with the brand’s luxury department stores, including the Jewelry Cleaning Pen and Pen & Polishing Cloth Combo Kit. The Lux Bond & Green line features a fun but refined foaming cleaner and a coordinating jewelry cleaner jar, pen and polishing cloth combo kit, balancing their timeless and elegant green and gold branding with function for an elevated in-store presence. The James Avery collection combines fiery-orange elements pulling from their brand colors uniting its jewelry cleaning pen, jar, and polishing cloth packaging under a consistent look.Designed in a cream and coral palette, the Robbins Brothers jewelry care system combines simplicity, warmth, and brand sophistication for an elevated in-store presence.

Across all brands, the focus was on clarity, premium presentation, and shelf impact, ensuring each package communicates trust, quality, and care at every touch point.