Hershey’s Seasonal
Reese’s Pieces Bags

Creative Roles

• Layout
• Artwork Modification
• Prepress
• Press Check & Quality Assurance

Overview

Hershey’s needed a new supplier for their seasonal Reese’s Pieces packaging. Collaborating with the Hershey’s Creative team, I was tasked with adapting their existing artwork for our press. A very high degree of accuracy was needed to match the new packaging to the existing packaging that was already in stores

This involved resizing artwork to match available print repeats, matching custom drawdowns to the trademarked “Reese’s Orange”, and making minor edits to ingredients and nutrition facts. Following Hershey’s stringent quality standards, I completed all prepress procedures, including trapping, and performed press-side quality inspections on the initial run to ensure perfect color accuracy and print quality.